Where Retail comes out to play

THE TIME IS NOW! Applications for Project: Pop-Up are NOW OPEN!

Project: Pop-Up is looking for retailers, artists, makers, and other small businesses ready to take their concepts for a brick and mortar test drive. Brands will have the opportunity to pop up at a subsidized rate, and be provided with access to a suite of resources to help seed their success, making this a CAN’T MISS opportunity!

APPLY NOW

Project: Pop-Up revitalizes communities with creative concepts, cultivated by local entrepreneurs ready to take brick and mortar storefronts for a test drive. Since its inception in 2021, dozens of emerging brands have popped up in locations across Massachusetts—and this retail revolution is just getting started!

Find a Pop-up

Lexington, MA

Three new brands are popping up in Lexington. Stop by and shop Homebody DIY, Empty Provisions, and Siren Swim.

Melrose, MA

Stop by and shop a variety of local small businesses at Paper and Clay in Melrose, MA

Wellesley, MA

A collective of brands including Third Piece and Dena Pavone are sharing space in the heart of downtown Wellesley.

Meet the brands

Homebody DIY

Homebody DIY was created by an art therapist looking to provide her clients and the general population with a creative, crafty way to cope with their hardest moments.

Bug&Rabbit

BUG&RABBIT is a casual lifestyle brand that shows love for the islands of New England and shares good by giving back.

Phoebe Jon

Created by women for women, Phoebe Jon simplifies how women dress for work. We create collectable pieces that elevate the foundational wardrobe.

Pop In at Paper & Clay

Project: Pop-Up is bringing pop-ins to our pop-ups! Are you interested in showcasing your brand in one of our Project: Pop-Up locations? Pop-ins offers short-term, staffed opportunities to have your product featured on the shelves!

APPLY NOW to pop in at Paper & Clay or one of our other locations!

The Plant Design Studio

Weslie Pierre, founder and owner of The Plant Design Studio by Wesleaf, specializes in all things plants and decor. From her first Project: Pop-Up pilot store, which opened in the summer of 2021 in Needham, Wesleaf has continued to grow and expand. She now has a permanent lease in the space she first popped-up, 1020 Great Plain Ave., and has continued with new pop-up activations across the greater Boston area!

Learn More