powered by upnext

Where Retail comes out to play

THE TIME IS NOW! Applications for Project: Pop-Up are NOW OPEN for Brookline and Lowell!

Project: Pop-Up is looking for retailers, artists, makers, and other small businesses ready to take their concepts for a brick and mortar test drive. Brands will have the opportunity to pop up at a subsidized rate, and be provided with access to a suite of resources to help seed their success, making this a CAN’T MISS opportunity! 


Project: Pop-Up revitalizes communities with creative concepts, cultivated by local entrepreneurs ready to take brick and mortar storefronts for a test drive. Since its inception in 2021, over 70 emerging brands have popped up in locations across Massachusetts. Project: Pop-Up has partnered with 12 municipalities in 20 locations—and this retail revolution is just getting started!

Project: Pop-Up Melrose | Holiday Edition hosted 10 brands over 7 weeks!

Project: Pop-Up made a splash on Main St. with an OpBox mobile pop-up for the holidays! Featuring different brands every week, this holiday pop-up offered a unique opportunity to 10 entrepreneurs to introduce their brands to the neighborhood!

More pop-up opportunities like this will be coming in 2024! 

The Plant Design Studio

Weslie Pierre, founder and owner of The Plant Design Studio by Wesleaf, specializes in all things plants and decor. From her first Project: Pop-Up pilot store, which opened in the summer of 2021 in Needham, Wesleaf has continued to grow and expand. She now has a permanent lease in the space she first popped-up, 1020 Great Plain Ave., and has continued with new pop-up activations across the greater Boston area!

Learn More

Project: Pop-Up is a public-private partnership initially piloted in Newton and Needham, Massachusetts, powered by UpNext to support local innovation and entrepreneurship. Thanks to its immediate traction, Project: Pop-Up expanded to new locations including Acton, Brookline, Burlington, Gloucester, Lexington, Lowell, Melrose, Wakefield, Wellesley and Westborough!  More opportunities are coming in 2024 and 2025!

Want to join project: pop-up?