Past Pop-Up
FanMail
Apparel (women)
LGBTQIA+ Owned | Woman-Owned
FanMail began in 2015 as a monthly geeky subscription box that offered a carefully curated selection of pop-culture merchandise, collectibles, and apparel. We also ran the licensed quarterly subscription box Charmed: Box of Shadows (theboxofshadows.com) from 2018-2021. Our product range now includes items related to comic books, TV series, movies, video games, and more. We specialize in creating unique and inclusive merchandise in partnership with other small businesses run by women and those with marginalized identities.
past pop-up location:
Founder Rose Del Vecchio
Rose Del Vecchio runs FanMail, a queer, woman-owned pop-culture business that started as a geeky subscription box in 2015. She kicked off her pop-culture journey helping at her dad’s booth at comic-cons across the country, and in 2024, they celebrated 17 epic years as co-vendors at San Diego Comic-Con! Rose’s passion? Bringing fans together and building an inclusive, geek-powered community.
Why did you apply for Project Pop-Up?
Jordan and I applied for Project: Pop-Up because, after two decades of curating pop-up market spaces at comic-cons, we're eager to try out a brick-and-mortar storefront. We want to create a space where our curated collection can truly shine, gain hands-on experience in running a shop, and connect with our geeky communities in the greater Boston area!