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497 MAIN STREET | MELROSE, MA

Located Outside YMCA

OpBox Mobile Retail Unit | $200 per week

Review full details below before applying.





A holiday opportunity in the heart of Melrose.

UpNext is partnering with the City of Melrose to offer a mobile retail space just in time for the holiday season. This unique opportunity will allow selected brands to pop up for a one-week period in the center of downtown Melrose. 

Minimum Hours of Operation:

Wed-Fri 11am-5pm
Sat-Sun 10am-4pm

*Optional hours available on Tuesday. Brand turnover and setup on Mondays.

Available Weeks: 
Nov. 11th - Nov. 15th
Nov. 18th - Nov. 22nd 
Nov. 25th - Nov. 29th (Closed Thanksgiving Day only)
Dec. 2nd - Dec. 6th

A Holiday Experience in Melrose 

Back by popular demand for a fourth year, Project: Pop-Up is activating an OpBox mobile retail unit at 497 Main Street, prominently placed on the turf outside of the Melrose Family YMCA. Brands will have the opportunity to pop up for one week during peak holiday shopping season at a subsidized rate, and be provided with access to a suite of resources to help seed their success.

Melrose is thrilled to welcome small businesses, creators, artists and more to their downtown this holiday season.

Ideal Categories Include:

Independent brands and retailers, artists, makers, galleries and other unique cultural or bespoke experiences. Entrepreneurial and forward-thinking concepts encouraged to apply.

Apply

Program Highlights

  • 497 Main Street | 8x10 OpBox Mobile Unit

  • Weekly Rent: A $200 donation to the YMCA will be required each week of operation. If the unit is shared by more than one business, the donation can be split between parties. 

  • Utilities included

  • Wifi included

  • November-December 2026

  • OpBoxes may be shared by multiple collaborators—offset costs, staffing and enhance cross-promotional opportunities.

    If you choose to collaborate, please apply together on one application for a better chance of being paired.

  • Access to a suite of resources, including:

    • Marketing and PR opportunities
    • Pop-Up Marketing Foundations: An UpNext Crash Course
    • UpNext support and expertise
  • Signage support

  • Marketing coverage

Funding and Partnerships



Want to join project: pop-up?