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243 NORTH AVENUE | WAKEFIELD, MA

Incubator Space at 243 North Avenue
600 Sq ft | Pop-Up Opportunities Available

Review full details below before you apply.

Calling all Emerging Brands, Artists, Entrepreneurs and Innovators!

UpNext is partnering with the Town of Wakefield to offer an incubator space for emerging brands. Project: Pop-Up offers founders with fresh ideas access to premium space to experiment and expand their concepts.

Please note: Applications will continue to be accepted on a rolling basis, space permitting.

A Launchpad for Wakefield

Project: Pop-Up is activating a space in a popular business district located on North Ave across from the train station, with ample street parking. This spot offers easy access to I-95, public transportation, downtown Wakefield, and more. Brands have the opportunity to pop up at a subsidized rate, and be provided with access to a suite of resources to help seed their success. 

Ideal Categories Include:

Independent brands and retailers, artists, makers, galleries and other unique cultural or bespoke experiences. Entrepreneurial and forward-thinking concepts encouraged to apply.

Apply

This location is filled. Apply to be added to the waitlist.

Program Highlights

  • 600 SF of turnkey retail space at 243 North Avenue

  • Monthly rent: $100 
    Rent may be shared by brands
    Market Rate for this space is $3,000+ and is subsidized by grant funding

  • Utilities included

  • Wifi included

    • Season 1: October 1, 2025 - January 31, 2026
    • Season 2: February 1, 2026 - May 31, 2026
    • Season 3: June 1, 2026 - September 30, 2026


  • Sharable space
    Storefront may be shared by multiple collaborators—offset costs and enhance cross-promotional opportunities

  • Access to a suite of resources, including:

    • Social Media and Marketing spotlights
    • Marketing Resources within The Retail Playground
    • Pop-Up Master Checklist and FAQs
    • UpNext support and expertise
    • 2-year membership to The Retail Playground
    • Setup and installation aid
    • Additional business support and education opportunities
  • Signage support

  • Marketing + special event stipends provided


Funding and Partnerships

Want to join project: pop-up?